The 7 Key Benefits of Having Company Core Values

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Setting the Stage for Long-Term Success

Embracing core values with authenticity and enthusiasm sets the stage for long-term success in an ever-evolving business landscape. Core values are not just empty words on a page; they are the guiding principles that shape an organization’s culture and define its purpose. When leaders successfully instill and nurture these values, they drive exceptional performance and team cohesion. By understanding why core values matter and implementing strategies to excite and engage their team, leaders can create an environment where values are not just slogans but a way of life.

According to this recent article from Vantage Circle, the seven key benefits of having company core values further highlight their positive impact on employee satisfaction, talent acquisition, customer relationships, ethical practices, growth, and stability.


Employee Retention: A work culture with strong core values can help retain top talent by providing stability, job satisfaction, and a sense of purpose. When core values are understood and shared by employees, they are more likely to feel a strong sense of belonging, something that is highly sought after in the current labor market, especially with younger generations.


Talent Acquisition: Having well-defined values attracts top talent, as these individuals seek to be part of an organization with a clear vision and a culture that supports long-term goals. By communicating your core values via your website, social media, and careers landing page, you will increase the likelihood of attracting talent that aligns with your organization.


Company Branding: Core values create a positive image for an organization, internally boosting employee morale and externally attracting talented individuals and business opportunities. Providing a strong brand identity and supporting it through core values is a powerful way to differentiate yourself in a competitive market.


Customer Satisfaction: Companies prioritizing customer service as a core value ensure higher customer satisfaction levels, contributing to long-term business growth. Be sure to let your employees and customers know that this core value is a high priority for our organization.


Fair Business Practices: Embracing core values helps organizations maintain ethical business practices, fostering trust and integrity. When core values are forefront in a workplace, employees can refer to them whenever a decision needs to be made.


Growth and Stability: Well-articulated core values align the team and provide a sense of purpose, resulting in better employee engagement, stability, and overall organizational growth. They also foster innovation and growth by providing a clear focus and direction for future projects and decisions.


Continuous Improvemen
t: Core values allow organizations to implement their goals efficiently, promote innovation, and continuously improve their products, services, and processes by providing clear priorities for resource allocation and project implementation.

These 7 Benefits highlight the impact and importance of establishing and reinforcing core values. Of course, there are numerous other reasons to be intentional about your organization’s values, not the least of which is that they are the building blocks of your company culture. The clients we have worked with to establish and maintain their core values have seen first hand the powerful positive impact of clearly articulating why they do what they do and how they do it!


Know Your Talents is proud and excited to offer an extraordinary Core Value Rollout as part of our “Inspire Me” Pillar that incorporates our powerful behavior work from PDP Global. KYT comes alongside organizational leadership to articulate and refine core values, then embarks on a year-long project of sharing and reinforcing the core values with the entire organization. We even recruit Core Value Champions from within the organization to help engrain the values and ensure that they are lived out in the culture and perpetuated for the future.


If your organization needs to establish core values, or just needs a refresher, Know Your Talents would love to help. Click this link to request more information.

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